Since this product is quite new, to raise the awareness, Huwei want to reach the wider audience. So in this camapign, Huawei use TikTok as one of its main platform to do the campain, where Tik Tok creators make review for the phone’s camera night mode, and also Huawei dance, through Tik Tok sticker. Beside that the Tiktok Creator also post content in their instagram to raise more awareness of the product.