Dove Rambut Aku Kata Aku.

2020

Objective

To encourage Indonesian women to be confidence with their own hair, Dove create an awareness campaign with hashtag #RambutAkuKataAku, that every women is special in their own way and they should be proud with their hair.

Client

Dove

Strategy

Optimize the nano influencers to submit their content in Kartini’s day. In twitter, they could their personal stories about their hair with hashtag #RambutAkuKataAku. There are also instagram post from nano influencers, through instagarm photo and instagram stories, the nano influencers also share their personal story, but using a special instagram filter from Dove, and divide the nano influencers in 3 main category, Hijab, Normal hair and Unique Hair.

Result

tweets

KOL

influencers

photos submited

followers

0 %

engagement rate

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